There are yet more signs of on-line retailers affecting bricks and mortar retailers here in Australia - in reality this is to be expected as a sign of the times - but it is interesting to note that few, if any shopping centre owners or major retailers are doing much to engage with the customer where it matters - in the shop.
That's where the battle line is drawn and where the war of customer engagement and shopper experience will be fought.
Twitter, Pinterest, Google+ and Facebook hits are great but wouldn't real time engagement with shoppers be much, much more useful? Imagine if that engagement enhanced their shopping experience as well.
Watch this space - something great is coming...
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